Their brand mission is to champion renters across London, especially during the COVID-19 pandemic
BY FOLIO LONDON
When The Prime Minister announced that shops, restaurants, bars gyms, schools and offices were to close whilst re-enforcing the message that we should “stay at home”, many renters up and down the Country were left feeling anxious and unsure on their short-term future. Workers were furloughed, others lost their jobs and many self-employed people were left in a bleak position, meaning paying rent was a difficult obstacle to overcome.
Folio London, a major private landlord in the Capital, instantly recognised this problem and put together an action plan. The following morning, they picked up the phone and began calling all residents, checking if they were ok, if they needed anything or if they needed any help paying their rent. This sort of behaviour is engrained into their company ethos. They are “here for renters”.
A Folio resident said: “Last week, I received a phone call from Folio. And immediately wondered what was wrong (as you would). But it was simply someone checking in to see how I was. There was no sales pitch to buy something, no nagging because I hadn’t done something. It was a simple “Hi, just checking to see how you are and if there’s anything we can do for you”… It’s strange how much the simple things can matter but they really can. So thank you for that. It was genuinely appreciated”.
Scrolling through the feed of their Instagram page, you can tell that Folio offer a wide range of beautiful modern apartments to rent across London, boasting modern appliances, balconies with views of the London skyline and the Thames, great transport links, resident-only gyms and free furniture packages. However, Folio are not just a photogenic entity that look good on paper. Their brand mission is to champion renters across London.
During Lockdown, Folio Residents were able to compete in weekly competitions over social media, with Folio teaming up with Patch Plants and Uber Eats to give away some fantastic prizes. Folio also ran a two week project titled “Folio Live”, which allowed residents to showcase a business, craft or hobby over a live Instagram stream. Renters ran streams that included yoga sessions, fitness classes, guitar lessons and a magic show! Resident Facebook groups managed by Folio have also allowed their renters to be entertained, informed and engaged.
Despite the obvious impact made by this global pandemic, Folio London are running some great incentives to renters. They’re offering three weeks rent free to those who move in before the end of June.
Government guidelines now state that estate agents and landlords can continue to carry out viewings, however those who’d rather view their dream apartment from the comfort of their sofa (or bed) can now view a virtual tour provided by Folio.
Folio provide renters with more than just a roof over their heads.Folio London is here for renters. Visit their website here to find out more, or alternatively browse their properties on Rightmove here.
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