The 27-hour virtual Pride reached viewers in at least 163 countries at the end of Pride Month

BY SOPHIE GRIFFITHS

Bringing Pride Month to a close on 27 June 2020, the first ever Global Pride celebration kept us all entertained while we missed out on the chance to head to any physical Pride events due to the ongoing COVID-19 pandemic.

The virtual 27-hour Pride reached a huge worldwide audience of 57,050,978 viewers in at least 163 countries, organisers have confirmed. 

Broadcast on the YouTube channels of Todrick Hall and iHeart Radio, and on Facebook and Revry, Global Pride featured content from more than 500 Pride and LGBTQI community organisations from 91 countries. Content included music and drag performances, speeches and messages from activists, and archive footage from Pride events around the world.

Major artists including Laverne Cox, Elton John, Lucy Spraggan, Adam Lambert, Olivia Newton John, Pussy Riot, Kesha and Pabllo Vittar appeared alongside world leaders including former US Vice President Joe Biden, Prime Ministers Justin Trudeau, Xavier Bettel, Erna Solberg and Leo Varadkar.

The event also gave focus to the Black Lives Matter movement in acknowledgement of the international response to the deaths of George Floyd, Tony McCabe and others that has prompted a historic demand for racial justice.

Natalie Thompson, Co-Chair of Global Pride and from Capital Pride in Washington, DC said: “As a Black woman in the LGBTQIA+ community, it was so important to confront the systemic racism and violence facing my Black brothers, sisters and non-binary siblings, in the larger culture and within the LGBTQIA+ community. 

“Global Pride’s tens of millions of viewers learned, cried and surely were moved to action to further confront hate and prejudice and fight for equality. This was a historic success in every way and I was proud and humbled to work beside so many diverse colleagues from around the world and provide the community with the kind of hope and inspiration the Pride movement has for decades. The work continues and we will never be silenced.”

Viewers were encouraged to donate to a Pride COVID-19 Relief Fund managed by international Pride organisations, InterPride and the European Pride Organisers Association. A total of almost $53,000 was raised during the event, exceeding the organiser’s target of $50,000.

Pretty impressive for the first ever Global Pride! Fingers crossed we get to do it all over again next year.

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