“We fought for this.. wear it with Pride!”

BY RILEY SHAI

Allow me to introduce myself, my name is Riley Shai. What a year 2020 has been…no, I’m not referring to the infamous pandemic, but to my engagement to my future wife and to the birth of our first baby. 

During the infamous pandemic though, I decided to make productive use of the restrictions and took it upon myself to fulfil a passion of mine and create a clothing brand. 

On 14 October, I launched an LGBTQI focused unisex clothing brand, Riots To Rainbows – to commemorate the Stonewall Riots of 1969 – the idea being to create awareness of where it all began and to promote individually and to build self-esteem. 

The first Pride was a riot which needs to be recognised so we can see how far we have come over the years. I know for certain if it were not for that riot and the movement of equal rights, I would not be with the family I have created today. 

As a lesbian I can express my passion through this clothing as it represent everything I stand for, and always will. 

Also, with sustainability in mind, we only use 100% organic cotton products which are produced in a renewable energy warehouse, and all packaging is 100% recyclable. 

Within a few days of launching our Instagram page, we reached over 200 followers and plenty of support from the LGBTQI community. This is a huge achievement that I am determined to build on, and being able to provide world-wide shipping certainly helps with that. Like what you see? Come and give us a follow over on our Instagram. 

We are always on the look-out for brand influencers so if anyone would like to collaborate please email us over at riotstorainbows@gmail.com.

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