NEWS: George at Asda welcomes Diversity Role Models as a charity partner

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George will launch its We Are Proud campaign to recognise Pride Month as well as an inclusive fashion range BY DIVA STAFF As supermarket fashion retailer George celebrates its 30th birthday this year, the business is cementing its charity partnerships with Diversity Role Models (DRM).  This year the partnership includes a £100,000 donation to the charity, [….]

NEWS: P&G and GLAAD study shows that LGBTQI representation in media leads to greater acceptance

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P&G have released a brand new film demonstrating the impact of LGBTQI-inclusive advertising BY SOPHIE GRIFFITHS GLAAD, the world’s largest LGBTQI media advocacy organisation, today announced findings of the LGBTQ Inclusion In Advertising and Media study, conducted in partnership with Procter & Gamble (P&G), the world’s largest advertiser.  GLAAD and P&G’s study details how non-LGBTQI [….]