Biird have launched a petition to help put a stop to sexual wellness censorship and gender inequality online
BY SOPHIE GRIFFITHS
Sex toy start-up Biird today launch a new Change.org petition calling for the end of sexual wellness censorship and gender inequality on social media.
Supported by advertising and sextech giant Cindy Gallop and sexual wellness experts Dr Logan Levkoff and The Center for Intimacy Justice, the petition calls on Facebook to change its policies to allow the promotion of sexual wellness information and products to appropriately aged adults, in a similar way that alcohol brands target specific age groups.
The campaign comes as a result of the unfair restrictions Biird faced when they brought their first product, Red Dot Award winning clitoral stimulator Obii to the market earlier this year.
They’ve even launched an educational hub in order to help educate policy makers and enforcers. It’s aimed at helping social media platforms understand why these restrictive rules cause major issues for the industry as they often censor pages and accounts that promote a healthy understanding of female and LGBTQI sexuality and sexual health in general.
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Evi, Co-founder of Biird, said: “We know the restrictions our industry faces but that doesn’t mean we accept them. Currently our Facebook page has been blocked and we are not allowed to promote any of our posts on Instagram as it is deemed inappropriate. Viagra on the other hand promotes its posts regularly and many condom companies use phallic imagery to communicate the benefits of their products, yet sexual wellness products such as vibrators are completely banned.
“This petition and hub highlight how favouring male products like viagra is not only wrong, but also impacts the industry and its ability to grow, all while preventing access to educational content on female sexual issues. We are asking all sexual wellness companies to join us and show their support. Sign the petition and demand Facebook equal the playing field.”
Biird’s petition can be signed here and more information behind the campaign can be viewed here.
